I run visuals from the first mood board to the final grade. Founder of Six Percent Studio and Head of Operations at Y99 Agency, I've directed campaigns, editorials and brand worlds for 40–60 brands across Egypt and the Gulf — and I built a streetwear label of my own, so I direct with the commercial outcome in mind, not just the frame.
Turning a brief or a business goal into a visual territory — references, mood, casting, styling and the shot list that gets there.
Hands-on with the lighting setup rather than delegating it. Studio, location and available-light work across fashion, product and interiors.
Scoping, crew, schedule, budget and client management from pitch through delivery — the studio's shoots run on my production plan.
Identity, art direction and the web build that carries it, so the campaign and the brand's own surfaces stay one voice.
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Fastest by email — I answer within a day. Happy to walk through any of this work live, including the parts that aren't public.